Empowering Professionals

Soci@l - The book. Chapter 3 review. Social Media and your Sphere (working your mets)

 Soci@l the Book

In reading this awesome book, I wanted to highlight the things that it covered in chapter 3.

Working your mets.

Too often agents think that they only way to work our SOI was to send email, postcards, snail mail, etc...  Well, understanding social media can help you increase your awareness using online sources rather then (or in support of) offline sources.  But there is a right way, and a wrong way.

This chapter covers these four points...

•1)      When using social media, be sure to not be all about business.  1 in 5 or maybe 1 in 6 should be business.  Post things about where you went to dinner, places you traveled, movies you are thinking of seeing, pictures of you with your friends.  Get your audiences listening to what you are posting, so when you hit them up with a business related post, they are sucked in and read it.  You can use sites like www.bit.ly to track who is clicking through on the posts that you make, if it is to external content. 

•2)      Always be positive!  No one really enjoys people who consistently talk about how the sky is falling.  Being upbeat breeds more positive behavior.  More people may be encouraged to post more positive feedback.

•3)      When you have wins, or successes with your clients, don't be afraid to post them!  The more you post your "wins", the more your friends and family will start thinking of you first when they think of real estate...  And that is the big win.  It's not how many people you know, or how many people you have as friends...  It's how many of them will think of you, when they think of real estate.

•4)      The Last point it makes is to learn about those people that are in your sphere of influence.  Who they are, what it is they like to talk about and how they would respond to your questions/comments.  To often we overlook this online, but it's as simple as looking at their wall posts.

All in all, it is definatily a great "guide book" to get yourself up and running in the social media zoo.  I have to again state that it definatily is about "WHEN" you are going to start using social media, not "IF".

This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.

Download a free copy of Social here and find out how you can have a chance to win an iPad and be guaranteed 2000 ActiveRain points.

 

 

Chris Alston

 

Home sales and purchasing specialist

Keller Williams Realty, Cupertino

19400 Stevens Creek Blvd, Suite #200

Cupertino, CA 95014

408-850-6955

408-850-6956 fax

calston@kw.com

www.LivePlaySiliconValley.com

 

Find me on:

Photobucket Photobucket Photobucket  

 

 

 

 

 

 

 

 

 

Comment balloon 5 commentsChris Alston • June 29 2010 06:25PM
Soci@l - The book. Chapter 3 review. Social Media and your Sphere..
share
In reading this awesome book, I wanted to highlight the things that it covered in chapter 3. Working your mets. Too often agents think that they only way to work our SOI was to send email, postcards, snail mail, etc… Well,… more
iPhone update (to start using the new Operating System)
share
iPhone update! So you have an iPhone now, and WANT a new iPhone, but are going to wait… Did you know you can update the OS (operating system) on your phone? What I mean, is upgrade the software that runs your iPhone so it is better… more
Since you haven't worked all week, and its Wednesday… Why not blow…
share
Habits form very quickly Like watching TV at night, going to the gym daily, putting on your shoes right foot first, etc… Good ones and even bad ones. Human nature also makes us want to take the easier path in life The… more
If I ask enough people to go on a date, someone will say yes, right?
share
Well, this post isn't necessarily about dating… It's more about prospecting for business as a real estate agent. But it is very similar… If I went into a bar, and stood against the wall… How long would it take for someone to… more
What??? I have to learn the contract??? (An easy way to learn it,…
share
There seem to be so many challenges we face in our Real Estate Careers From networking, to blogging, to social media, to open houses and the list can go on and on and on… One the necessary items that we all work on is learning our local… more
Opportunity Knocks… For Those That are Ready, Willing and Able…
share
When opportunity presents itself, it is too late for preparation I see and so many story of the agent that gets the "come list me" call, and they do not have their listing presentation completed. I see so many agents that just… more
Social Media Revolution 2
share
Great update to the wildly popular Social Media Reavolution video on Youtube. It is about 4 minutes long, and helps you visualize the vastness of the internet, and social media. It displays that it's not IF you are going to dive into social… more
NAR profile of buyers and sellers… 54% and 57% want…
share
Well, it may not come as a surprise but the most important factor when choosing an agent is that the agent is honest and trustworthy or that they have a great reputation. Are you portraying yourself as this person? Whether on or… more
Should I Adhere to Social Media Netiquette…!! (???? )
share
Be very aware and maybe cautious about what you share online as it can reflect on you and your image/business long after the post was created. Whether it is on Facebook or Twitter or blogging on this site. Be very mindful of the… more
FACEBOOK: Creativity (which creates exposure) is FREE! (10 ideas…
share
Social Media has created a level playing field for those of us in Real Estate. No longer is the success of our advertising/marking ventures solely dependant on the money we spend to get consumer to notice us. Social media has made it… more