Social Media... Take II
I few days ago I talked about social media and what you can and could be using to grow your business. I talked about www.facebook.com and www.twitter.com as well as www.plaxo.com and www.foursquare.com... In writing that I realized that I should share "why" I think it is so important for us to understand these tools and start to use them and utilize them.
The future "first time homebuyers" right now that are under the age of 25 are not using e-mail as their primary form of communication. In fact, it seems that email is old fashioned now. Texting, sending messages through facebook or twitter seems to be what is becoming the norm. These buyers are going to better associate with those of us that understand the world that they grew up in.
Real estate is a local business done by local agents, and within their local spheres of influence. We try hard to call our friends/family a few times a year. We try to send monthly newsletters, emails, items of value... In doing this, we are vying for the position as the first person they think of when they think of real estate, so they will choose us to work with over any other agent. When a person decides to add you as a friend on facebook or accepts your add, they are agreeing to listen to what you have to say from time to time. If you do a good job of getting them to read your posts, listen to your stories, look at your pictures, this is just another "touch" that you are making. The more touches you make to your client on a regular base, you are indeed making sure that they will not forget you. I suggest 1 out of every 5 posts on facebook be about business, the other four need to be about you. What you did, what you are doing, a favorite quote, something you read, a great picture of you or where you have been.
Don't forget to post comments on their pictures, and posts... it will get them to notice you.
Looking back at the last 10 years, the internet has evolved and so too will "what" we use on the internet. From prodigy to AOL to AIM to static websites, to MySpace to Facebook etc... What is "hot" today may become "so last year" soon enough. The earliest adopters of new ideas take the risk of doing something that nobody wants to do, or reap the rewards by being the first to accept new platforms. Take for example ActiveRain... The earliest adopters of this form of communication/advertising are the ones reaping the rewards.
So what I am saying, is take the leap, learn what they are about and be one of the first to understand these new sites, so that you are in the inside looking out, instead of the outside looking in.